Client: TJX
Project: Cultural Pilars

"The goal of this collaboration was to create a series of eight concept videos. Each of these videos was designed to convey and highlight the core principles and values that define and represent TJX." 

The TJX Companies.

One of the largest department stores in the world, asked us to collaborate creating a series of 8 concept videos, where in each of them you can see the principles and values that represent the company. During the development of the project we had the opportunity to conceptualize, design and animate each of the pieces.

THEM_CP_PERSONAL-CHARACTER_1-1
THEM_CP_PARADOX-IS-REALITY_1-1

Conceptualization, design and animation: We were responsible for the entire process of bringing these videos to life. 

Conceptualization.

Brainstorming and developing the overarching ideas and themes for each video. This likely involved thinking about how to represent the department store's principles and values visually and conceptually.

 Design.

Creating the visual elements, including graphics, artwork, and other elements that would be part of the videos. This step involves deciding on the visual style and aesthetics of the videos.

 

Animation.

Bringing the designed elements to life through animation. This could involve creating motion graphics, character animations, or any other form of visual storytelling.

THEM_ANIM_Inclusion_018_006 THEM_CP_INCLUSION_16-9
16x9_prueba2

Sketch

THEM_ANIM_Inclusion_018_006

Viewport

THEM_CP_INCLUSION_16-9

Final render

3-1
2-1
1
THEM_CP_STORYTELLING-AND-CURIOSITY_9-16


THEM_CP_PERSONAL-CHARACTER_9-16

Overall, this collaboration showcases a creative partnership where the agency or team was entrusted with the task of not only producing videos but also with the responsibility of ensuring that these videos effectively communicated the essence of the department store's brand and values.

More projects

The Messi ExperienceProject type

Lali - Video lyricsProject type

Red BullProject type

Chime TVProject type

Kids BBVAProject type

MoocoCoorporate Design

EncantoProject type

Disney FutbolProject type

3401 SW 160th Ave. Suite 330
Miramar, FL, 33027
U.S.A.
Email: hello@mooco.studio

Roque Perez 3694 1°E
Saavedra (CABA)
Buenos Aires, Argentina
Email: hello@mooco.studio

Hey there, this is the default text for a new paragraph. Feel free to edit this paragraph by clicking on the yellow edit icon. After you are done just click on the yellow checkmark button on the top right. Have Fun!

© Mooco 2023