Client: VME
Project: ChimeTV

Crafting a new identity and bringing it to life through animation.


VME asked us to develop the visual identity for a new Asian television channel in the United States. The new channel covers different programme formats and different cultures so it was important not to focus on region-specific symbologies. In turn, the intention was to have a fresh and simple tone to reach a wide audience.

01_CHIMETV_CLOSE
02_CHIME-TV_ID01
03_CHIME-TV_ID02

Design

We received a customer draft, which included a limited color palette using a gradient and a pattern. To expand the graphic resources and build a broad visual identity in elements but consistent we decided to expand the color palette and generate new gradients, modifying its use to a non-linear form. Incorporate shapes, such as full circles and in different thicknesses. We also elaborate more dynamic patterns.

CHIMETV_CLOSE_B_03_BEFORE CHIMETV_CLOSE_B_03

Typography

When it comes to typographic treatment, we prioritize readability on screen, emphasizing simplicity and clarity of the text. We contemplated using typography more creatively as a visual component in backgrounds. Blurring or outline the text is how it is used for this purpose. 

CHIMETV_TYPE
CHIMETV_BLUR-TYPE
CHIMETV_OUTLINE-TYPE

Color Palette

We follow the client's sketch's color direction, making adjustments to red and blue shades and adding violet and purple to the main colors. The palette was expanded by introducing lighter and darker shades as secondary colors to complement the main ones and help create gradients.

Screenshot-2024-01-10-at-10.36.17-1
COVER

Patterns

Circular elements in different thicknesses were utilized to create visual identity's patterns. The composition of the patterns sought to evoke dynamism and expansion without neglecting contemplation, tranquility and stillness.

COVER-1
TV_ASSET_PATTERN-1
TV_ASSET_PATTERN-2

Animation

For the animation the aim was that the circles were the main element with a pop up movement and that the backgrounds have a subtle movement reinforcing the duality between dynamism and stillness.

01.-VMETV_CHIMETV_LOGO_WHITE
05_CHIME-TV_OPEN
06_CHIME-TV_TRANSITION1

Promo Toolkit

CHIMETV_TITLE-CARD-FOOTAGE_3_1LINEA

Title Card

VME-TV_CHIME-TV_BACKGROUND_04

Background

VME-TV_CHIME-TV_BACKGROUND_2_03

Background

CHIMETV_ENDPAGE_A_03_2

Endpage

Hey there, this is the default text for a new paragraph. Feel free to edit this paragraph by clicking on the yellow edit icon. After you are done just click on the yellow checkmark button on the top right. Have Fun!

07_CHIME-TV_TITLE-CARD
VME-TV_CHIME-TV_UPPER-THIRD

Upper third

VME-TV_CHIME-TV_LOWER-THIRD

Lower third

08_CHIME-TV_CLOSE

Close

09_CHIME-TV_TRANSITION2

Transition

Navigationals

Bumper Next On

11_CHIME-TV_BUMPER-NEXT-IN
12_CHIME-TV_BUMPER-NEXT-OUT

Bumper In

Bumper Out

MENU_3

Line Up (Menu)

02-VMETV_CHIMETV_BUG

Channel Bug

More projects

The Messi ExperienceProject type

Lali - Video lyricsProject type

Red BullProject type

Them - Cultural PillarsCoorporate Design

Kids BBVAProject type

MoocoCoorporate Design

EncantoProject type

Disney FutbolProject type

3401 SW 160th Ave. Suite 330
Miramar, FL, 33027
U.S.A.
Email: hello@mooco.studio

Roque Perez 3694 1°E
Saavedra (CABA)
Buenos Aires, Argentina
Email: hello@mooco.studio

Hey there, this is the default text for a new paragraph. Feel free to edit this paragraph by clicking on the yellow edit icon. After you are done just click on the yellow checkmark button on the top right. Have Fun!

© Mooco 2023