Client: Call of Duty x Codashop
Project: Craft your battle
We worked in the creative campaing the partnership between codashop and call of duty. We worked first no a Hero Key Art fot the main promotional assets and them made a video for the lauch.
Concept:
The style of the KeyVisual was a blend of various techniques or mixed media. We used different moments and aesthetics to create a piece that unifies the diverse stages of the game. By incorporating a range of artistic approaches, we aimed to capture the unique essence of each part of the gameplay, resulting in a cohesive and visually engaging representation.
As the main reward for the campaing was 3 skins for the game, we worked on "skins" for the title of the campaing itself, we ended up creating various "A" that we used in different media.
We designed some merchandise to accompany the campaign. These items, including apparel, accessories, and collectibles, reflect the campaign's themes and aesthetics, providing fans with tangible ways to engage and support
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