Client: VIX
Project: Eurocopa 2024

Vix asked us to collaborate in creating and animating a promotional piece for the UEFA EURO 2024 broadcast on their platform.

For this project, we chose to adopt the graphic style of the technology
utilized in analyzing football game plays. Additionally, we integrated vibrant gradient colors that resonate with the visual identity of VIX's graphic universe.

Graphic assets

We opted for diverse options in our graphics assets. This includes typography featured in backgrounds, outlined, and in miscellaneous formats. We utilized graphic elements in lines to monitor players' movements, incorporated 3D elements, and applied gradient and lighting treatments to photos.

Graphic elements in use

Tracking movement

We were inspired by the technology used in football matches and created graphics to overlay on the footage and track the players' movements.

Some of the graphics we designed to track the movement.

Gradient use

We apply gradients to the silhouettes of players, transforming
them into a graphic resource. Additionally, these gradients are applied to backgrounds to capture the vibrant chromatic palette of VIX.

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A creative space that shapes culture through creativity.

Vix asked us to collaborate in creating and animating a promotional piece for the UEFA EURO 2024 broadcast on their platform.

For this project, we chose to adopt the graphic style of the technology utilized in analyzing football game plays. Additionally, we integrated vibrant gradient colors that resonate with the visual identity of VIX's graphic universe.

For this project, we chose to adopt the graphic style of the technology
utilized in analyzing football game plays. Additionally, we integrated vibrant gradient colors that resonate with the visual identity of VIX's graphic universe.