Client: Sony Music
Project: Libra
Video lyrics for Lali Esposito's album "LIBRA."
In collaboration with Lali's team, we intricately design and animate video lyrics for Lali Esposito. Utilizing captivating photos of Lali, our choice of an editorial design further elevates the visual appeal of the videos.
In the design phase, we carefully curated typography, colors, and layout elements to complement Lali's style and the mood of the lyrics. This step aimed at creating a seamless and engaging visual narrative. Animation was then skillfully integrated to enhance the storytelling aspect, with movements and transitions synchronized with the rhythm of the music.
Continuous communication and feedback loops with Lali's team were maintained throughout the process, ensuring that the final product aligned with their expectations and stayed true to the artist's brand. Attention to detail and a commitment to creativity were key drivers in delivering lyric videos that not only showcased Lali Esposito's persona but also resonated with her audience.
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