Client: Primo Entertainment
Project: The Messi Experience

The Messi experience is an immersive experience that allows you to journey through Messi's life from his childhood to his consecration as a world champion, passing through different rooms and interactive moments.

The challenge of branding (and the spot) was to combine a "technological," current, innovative aspect that the client needed to crystallize from the experience, with a more personal and human aspect they wanted to convey about Messi himself. This duality permeated all design decisions, from the typographic construction of the logo combining a serif with gestural elements to the types of textures and photographic treatments.

Logo Design:

Color

For the color palette, we considered the three most prominent football stages/areas of Messi's career: Barcelona, the Argentine National Team, and Inter Miami, the latter being especially important for the client. 

Subpalettes.

Three representative sub-palettes were created for each, along with a main palette that brings them together. Additionally, a client request was to incorporate a bright and vibrant color that could work in all cases, along with a gold hue.

The Fluid

Starting with the client's intention to incorporate something with particular visual, dimensional, and innovative interest, we arrived at this design thinking about Messi's characteristics as a footballer—his fluidity, his ability to overcome barriers, and adaptability. Thus, we created a 3D asset that could coexist with the proposed graphic system.

Social media

The communication of this project was and continues to be primarily through social media. For this, we devised a series of assets that enhance the communication of the most relevant points of the experience, always keeping Leo as the main attraction and incorporating the different elements of our system in the right measure, optimizing for the specific medium.

Instagram

Vimeo

Linkedin

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