Client: Red Bull

Project: Wings for life

Wings for Life World Run

We developed a 360 campaign for the Wings for Life World Run charity race by Red Bull. We created various pieces such as explanatory animated videos, icons, assets for the application, custom illustrations for Red Bull athletes, static and animated social media posts, GIFs, and Instagram filters.

MOOCO_WEB_RBWFL_CHARACTER-SHEET_01-1
MOOCO_WEB_RBWFL_CHARACTER-SHEET_02-1

We designed different characters taking into account gender, age, anatomy, racial diversity and various abilities. These characters feature a family-friendly style and were used across different assets throughout the entire campaign.

Explanatory Videos

We have developed 6 explanatory videos that serve as a guide to understand the operation and settings of the app before the race, the Wings for Life's mission, and the cause for which we run. All videos have been adapted to different formats and languages.

MOOCO_WEB_RBWFL_EXPLANATORY-VIDEOS_01
MOOCO_WEB_RBWFL_EXPLANATORY-VIDEOS_04
MOOCO_WEB_RBWFL_EXPLANATORY-VIDEOS_02
MOOCO_WEB_RBWFL_EXPLANATORY-VIDEOS_05
MOOCO_WEB_RBWFL_EXPLANATORY-VIDEOS_03
MOOCO_WEB_RBWFL_EXPLANATORY-VIDEOS_06

App Assets

We develop illustrations and animations to complement the application's interface.

MOOCO_WEB_RBWFL_APP-ASSETS_01-APPCARROUSEL
MOOCO_WEB_RBWFL_APP-ASSETS_02-CHARACTER
WFLWR_CATCHER-CAR-1
MOOCO_WEB_RBWFL_APP-ASSETS_04-STICKERS

Social Media

We create various assets for social media, such as Instagram filters, GIFs, illustrated and animated posts in different formats, and personalized posts for Red Bull athletes.

MOOCO_WEB_RBWFL_SOCIAL-MEDIA_01-POSTS
MOOCO_WEB_RBWFL_SOCIAL-MEDIA_02-POSTS

Social Media Videos

MOOCO_WEB_RBWFL_SOCIAL-MEDIA_03-VIDEO

IG Filters

MOOCO_WEB_RBWFL_SOCIAL-MEDIA_04-IGFILTER

GIFS

MOOCO_WEB_RBWFL_SOCIAL-MEDIA_05-IGGIFS-1

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3401 SW 160th Ave. Suite 330
Miramar, FL, 33027
U.S.A.
Email: hello@mooco.studio

Roque Perez 3694 1°E
Saavedra (CABA)
Buenos Aires, Argentina
Email: hello@mooco.studio

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