Client: Red Bull

Project: Wings for life

Wings for Life World Run

We developed a 360 campaign for the Wings for Life World Run charity race by Red Bull. We created various pieces such as explanatory animated videos, icons, assets for the application, custom illustrations for Red Bull athletes, static and animated social media posts, GIFs, and Instagram filters.

We designed different characters taking into account gender, age, anatomy, racial diversity and various abilities. These characters feature a family-friendly style and were used across different assets throughout the entire campaign.

Explanatory Videos

We have developed 6 explanatory videos that serve as a guide to understand the operation and settings of the app before the race, the Wings for Life's mission, and the cause for which we run. All videos have been adapted to different formats and languages.

App Assets

We develop illustrations and animations to complement the application's interface.

Social Media

We create various assets for social media, such as Instagram filters, GIFs, illustrated and animated posts in different formats, and personalized posts for Red Bull athletes.

Social Media Videos

IG Filters

GIFS

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