Client: Nike
Project: AirImagination

AirImagination-Black

Air Imagination is an AI-powered platform that gives the community access to Nike's design DNA, allowing them to imagine and remix footwear and gear in a completely new way.

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WORKING ON THE APP:

For this innovative project, our studio was responsible for creating a video tutorial to guide users through the application. We developed comprehensive content covering everything from graphic design and 3D modeling to sound design, ensuring an intuitive and enriching user experience.

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On March 26th, during Air Max Day, we brought the experience to a live event. In collaboration with DDD (@lovedotdotdash), adazed MEDIA, athletes, and designers, attendees were able to interact with the app in real-time and watch their Nike footwear ideas come to life instantly.

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