Client: BAMV
Project: Rebrand

For the 2025 edition of BAMV Fest — the festival that celebrates the intersection of music, audiovisual art, and technology in Buenos Aires — we were invited to develop its new visual identity. The challenge: to create a strong brand system that unifies the different expressions of the festival, such as its website and the Video Prisma Awards, while remaining fresh and flexible across future editions.

The result is a vibrant, experimental, and dynamic identity designed to amplify the festival experience at every touchpoint.

Colors

The color identity for BAMV Fest 2025 is built around a bold and high-impact palette of yellow and black. Yellow brings energy, brightness, and visibility, while black reinforces an urban, modern, and confident character. As a secondary color, violet was introduced to accentuate key details and add contrast and sophistication to the overall system. This versatile palette works effectively across digital and physical formats, ensuring strong visual consistency.

Typeface

For the BAMV Fest identity, we used Neue Haas Grotesk, a neo-grotesque sans serif typeface with a clean, modern structure and strong typographic heritage. Its geometric balance and subtle personality make it ideal for both editorial content and bold graphic compositions. The typeface ensures excellent readability across digital and physical formats, while lending a timeless, confident tone that aligns with the spirit of the festival.

Logo Variations

From the main BAMV Fest logo, we developed a series of complementary versions that expand the brand’s ecosystem. These derivative logos were designed to maintain coherence while serving specific functions within the festival’s universe.

Notable examples include the Video Prisma Awards logo — the festival’s official awards program — and BAMV Pick, a special badge used to highlight curated video content on the festival’s website. Each variation maintains a visual connection to the core identity, reinforcing the brand while adapting to different contexts and purposes.

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Argentina
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