VIX
Eurocopa 2024
VIX
Animated promotional content for VIX's coverage of UEFA Euro 2024, blending football analytics aesthetics with VIX's vibrant streaming brand identity.
Bring UEFA Euro 2024 to life on VIX.
VIX needed broadcast-quality promotional content that would excite football fans across Latin America while feeling fresh and contemporary. The visual system had to work across TV spots, social, and platform graphics, all on a fast delivery timeline.
The challenge was translating the raw intensity of European international football into a visual language that was both authentically sports-native and unmistakably VIX.
Motion graphics built from the pitch up.
We designed a visual system drawing on player movement tracking graphics, the same aesthetics used in professional match analysis, and elevated them with VIX's gradient palette. Player silhouettes, kinetic typography, and 3D graphic elements combine to create a series of spots with real broadcast energy.
The result is a visual system that feels at home on the biggest screens and the smallest phone, equally powerful whether you're watching from your couch or scrolling through a feed.
Six spots. One visual system. Full Euro coverage.
The motion system was built to be modular, each individual spot feels complete, but they all share the same visual DNA. Lowers, transitions, title cards and typography work consistently across the broadcast package, giving VIX a cohesive on-screen presence throughout the tournament.
By engineering the system for modularity from day one, we were able to produce six broadcast-ready spots without sacrificing the quality or consistency of any individual execution, a critical advantage when working at tournament pace.
A broadcast package worthy of the tournament.
The VIX Eurocopa 2024 package gave the platform a bold, consistent visual presence across every touchpoint throughout the tournament, from pre-match promos to live broadcast graphics to social content.
Let's build
something iconic.
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