Unitel
Original Brand Identity
Unitel
An original brand identity created from zero for Unitel, one of Bolivia's leading television networks. Developed entirely by MOOCO and shaped through iterative creative rounds with the client, it unifies broadcast graphics, on-screen identity, and social media into a single system.
Give Bolivia's biggest news network a visual identity of its own.
Unitel came to MOOCO without a fixed direction, looking for something original — not a refresh of what already existed. The channel's output spans breaking news, entertainment, and everything between, and needed one voice built specifically for it, not adapted from a template.
The brief was open by design: explore several creative paths and land, together with the client, on the one that actually fit.
An identity built from zero, shaped through iteration.
The concept behind Unitel's new identity is entirely original, developed by MOOCO from the ground up. We presented several distinct creative directions, and through rounds of feedback with the client, refined them into one system tailored specifically to Unitel.
That process shaped everything: the bubble mark, a seven-color palette anchored by Unitel Red, a Poppins and Dita Medium typography system, and a shape language built to carry motion and depth across every format.
From concept to a full production kit.
Execution moved through the full production pipeline: an animation project file (collect .aep) with every asset ready to deploy, preview animations rendered to validate each design decision, and a complete brandbook documenting every rule. Each creative round was presented and refined through its own deck, building a clear path from first concept to final system.
The result covers on-air graphics for live broadcast, on-screen bugs for real-time information, and a social media toolkit — all built on the same original identity.
One brand, born from zero, running everywhere.
Unitel now has an identity that's entirely its own: not licensed, not templated, built by MOOCO through an iterative creative process from first sketch to final file. Every deliverable, from the animation project to the brandbook, gives their team what they need to keep it consistent going forward.
Let's build
something iconic.
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