Nike
AirImagination
Nike
An AI-powered platform that gives the community access to Nike's design DNA, allowing anyone to imagine and remix footwear and gear in a completely new way. Activated live on Air Max Day, March 26, 2025.
Open Nike's design DNA to the world.
Nike wanted to mark Air Max Day 2025 with something that went beyond a traditional campaign. The idea: give the community direct access to the same design thinking behind some of the most iconic sneakers ever made, and let them run with it.
The platform had to feel intuitive for anyone, from hardcore sneakerheads to casual fans, while still doing justice to the technical and creative depth of Nike's design heritage.
AI meets Nike's design archive.
We created the content engine powering AirImagination: comprehensive video tutorials guiding users through the platform across three disciplines: graphic design, 3D modeling, and sound design.
Every tutorial was designed to be both instructional and inspiring, ensuring users understood not just how to use the tool, but how to think creatively within Nike's visual language.
Air Max Day. Real time. Real people.
On March 26, Air Max Day, we brought the platform to life at a live event in collaboration with DotDotDash, adazed MEDIA, athletes, and designers. Attendees didn't just watch. They created. In real time, their Nike footwear ideas came to life on screen in front of them.
The event turned the platform from a digital tool into a cultural moment, proof that AI creativity and community energy aren't opposites. Athletes and designers worked side-by-side with everyday fans, remixing Air Max silhouettes in ways the Nike design team had never seen before.
Air Max Day. Live Activation, March 26, 2025
A new way to experience a brand icon.
AirImagination redefined what a product launch can be. By putting Nike's design tools directly in the hands of the community, the activation generated genuine creative engagement, not just content consumption.
The platform continues to live beyond the event, giving fans worldwide access to Nike's design DNA and the ability to imagine what Air Max could be next.
Let's build
something iconic.
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