MODO
MODI — Brand Character
MODO
MODI is the character we created for MODO, a digital wallet that brings together banks, payments and benefits into a single ecosystem. A character designed to communicate behavior, not just appearance.
Build identity without leaning on clichés.
MODO needed an original brand character that avoided the obvious paths of the fintech category, no animals, no mascots, no archetypes already worn out by every other wallet, bank or payments app. The character had to feel approachable without becoming childish, and expressive without slipping into pure decoration.
The challenge wasn't just designing a face. It was designing a personality the brand could rely on, one that could carry tone, presence and recognition across every product surface and every brand moment.
A character defined by behavior, not just looks.
We designed MODI from the inside out: starting with personality, attitude and tone, and only then translating those decisions into form. Every visual choice, the silhouette, the proportions, the way the body moves, was a consequence of who MODI is supposed to be.
Expressions, gestures and poses were developed as a complete vocabulary, ready to be combined across campaigns, product interfaces, motion pieces and physical applications. A character built to act, not just to appear.
Designed in 2D, sculpted in 3D, ready for everything in between.
MODI was developed through parallel 2D and 3D explorations, allowing the character to live naturally across static illustrations, motion pieces, digital interfaces, printed materials and physical applications, without losing identity in the jump from one medium to another.
We combined custom illustration craft with AI-assisted workflows and modular design systems, so the team can adapt MODI quickly across campaigns: new poses, new outfits, new contexts, all consistent with the same personality at the core.
A character that gives MODO a voice.
MODI is no longer just a visual asset, it's the carrier of MODO's tone across every touchpoint. From product UI to brand campaigns, the character lets the brand say more with less, replacing generic stock imagery with a recognizable personality that scales with the business.
Let's build
something iconic.
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