HBO Max
Start of Year
HBO Max
A broadcast-quality promotional spot for HBO Max's Start of Year campaign, a 30-second animated piece designed for Latin American audiences celebrating the platform's new season lineup.
Launch Max's new year with impact.
HBO Max needed a promotional spot that would excite Latin American subscribers about the platform's new season lineup, something that felt premium, energetic, and unmistakably Max. The deliverable: a 30-second broadcast-ready animated spot.
In a streaming landscape where every platform is competing for attention at the same moment, the turn of the year, the spot needed to cut through with real visual authority. Thirty seconds to prove Max has the content worth watching.
A 30-second world of Max content.
We crafted a fully animated promotional spot combining kinetic typography, dynamic transitions, and content highlights. The visual language balances Max's premium brand feel with the energy needed to cut through in a competitive streaming market.
Every transition was designed to feel inevitable rather than mechanical, a visual momentum that carries the viewer through thirty seconds of content and leaves them wanting more. The result is a spot that communicates breadth and quality simultaneously.
Built for broadcast. Optimized for digital.
The spot was produced in broadcast-ready quality and optimized for digital distribution across Latin America. Every frame was designed to communicate Max's content offering in a way that feels exclusive, entertaining, and impossible to skip.
The production process prioritized efficiency without compromise, a tight pipeline that delivered broadcast-grade quality on schedule, giving Max a fully realized campaign asset in time for the new season rollout.
Broadcast quality, streaming energy.
The Start of Year spot gave HBO Max a high-impact campaign asset for the Latin American market, a polished, energetic piece of motion design that holds its own against the best broadcast content in the region.
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