Disney
Mickey & Friends Football
Disney
Football is the universal language. For Disney, we built two ways to speak it: Grafiti, raw and gestural, born from the street, and Geometric, precise and modular, built like an architectural system. Same sport. Two distinct visual programs.
Grafiti
Sketch & Splash
A neo-expressionist visual language. Impulsive brushstrokes, urban textures, explosive compositions. Modified typography that feels stenciled, sprayed, lived-in. Every element carries the energy of a footballer in mid-play, gestural, alive, played at full speed.
Geometric
Modular Design
A rational, architectural system. Modular character construction, geometric typography, Mondrian-inspired color logic. Shapes that interact like players on a pitch, precise, balanced, endlessly combinable. Football reimagined as formation, structure and rhythm.
A visual playbook for Disney football.
Two design programs, two complete visual languages, one universal sport. Disney now has the flexibility to speak to every kind of football fan: the street-born one who lives in the spray of Grafiti, and the systems-minded one who reads the game like a Geometric formation. Both built end-to-end, ready to scale across apparel, licensing, social and beyond.
Let's build
something iconic.
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