Codashop
Craft Your Battle
Codashop
A full creative campaign for the Call of Duty x Codashop partnership: hero key art, launch video, merchandise design, and social assets celebrating three exclusive in-game skins as rewards.
Make the Codashop x CoD collab feel legendary.
Codashop needed a campaign that would land hard with the Call of Duty gaming community, one that felt native to the game's aesthetic while carrying the energy of a major cultural moment. Everything from key art to merchandise had to express the "Craft Your Battle" concept.
The campaign had to resonate with a community that prizes authenticity above all else, players who know exactly when a brand understands their world and when it doesn't. There was no room for anything that felt generic or out of place.
Key art, video, merch and social, all from scratch.
We developed hero key art using mixed media techniques, blending game visual language with graphic design. Multiple typographic "A" variations were created for the campaign title. A launch video and a complete merchandise line, apparel, accessories, and collectibles, extended the campaign into the physical world.
The typographic system was built around the campaign's core concept: the idea that every operator crafts their own approach to battle. Each "A" variation reflects a different playstyle, creating a flexible visual identity that speaks directly to the game's community.
A campaign built for the community.
The Craft Your Battle campaign delivered a 360° creative package that met the Call of Duty community on their own terms, a campaign as authentic to the game's world as the three exclusive skins at its heart.
Let's build
something iconic.
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