BAMV
Fest Rebrand
BAMV
A comprehensive visual identity system for BAMV Fest, where music, audiovisual art, and technology converge in Buenos Aires, built to unify the festival's diverse expressions under one bold brand.
Unify a festival that spans music, art and tech.
BAMV needed a brand system that could hold together a festival spanning very different worlds, music stages, audiovisual art installations, and tech showcases, while maintaining flexibility for future iterations. The identity also had to work for the Video Prisma Awards sub-brand.
The existing brand lacked the coherence to communicate BAMV's ambition, a festival at the intersection of disciplines that rarely share a visual language. The rebrand had to create a unified identity strong enough to anchor all three worlds without flattening what makes each one distinct.
A vibrant, experimental identity built to scale.
We developed a complete brand system: primary logo and complementary variations, a bold color palette of yellow, black, and violet, a typography system using Neue Haas Grotesk, and pattern systems for all festival touchpoints. The Video Prisma Awards logo and BAMV Pick badge extend the system into key festival moments.
The color logic is deliberate: yellow for energy and visibility, black for authority and contrast, violet as the tension point between the two. Together they create a palette that reads as experimental without sacrificing legibility across every application from giant stage banners to social thumbnails.
Flexible enough to cover every touchpoint.
The brand was applied across physical merchandise (t-shirt designs), digital assets, signage concepts, and the awards ceremony. Every application was designed with the festival's experimental spirit, vibrant, energetic, and built to amplify the BAMV experience at scale.
The pattern system was developed specifically to give the brand range without requiring new illustration work at every turn, a repeatable graphic vocabulary that can dress a stage backdrop, a tote bag, or a social story with equal confidence. A brand that works as hard as the festival it represents.
A brand as bold as the festival itself.
The BAMV Fest rebrand gives the festival a visual identity strong enough to anchor its ambitions, a system that communicates the full breadth of the BAMV experience while remaining coherent, distinctive, and built for the long term.
Let's build
something iconic.
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